Brief:
Light year started as a team of young students that won three consecutive solar car races in Australia by crossing the entire country in a matter of days. They had the technical know-how of solar energy and vision to make solar cars more accessible to everyone, so in 2018 they built their first prototype open for the market. The product was almost finished, but Lightyear was still seen as a group of students with an idea
Light year started as a team of young students that won three consecutive solar car races in Australia by crossing the entire country in a matter of days. They had the technical know-how of solar energy and vision to make solar cars more accessible to everyone, so in 2018 they built their first prototype open for the market. The product was almost finished, but Lightyear was still seen as a group of students with an idea
Solution
Instead of making a pitchy commercial, we made an honest documentary about Lightyear story so we could display the true faces behind the construction of the first solar car. The documentary received many positive reviews and today Lightyear premieres their first solar car to the market.
Instead of making a pitchy commercial, we made an honest documentary about Lightyear story so we could display the true faces behind the construction of the first solar car. The documentary received many positive reviews and today Lightyear premieres their first solar car to the market.
