Brief:
Many women in Latin-America live in remote areas where there is no access to professional help in skin care advice. Many people go to google, but the results can be really scary when you press google images. Emma has been a Medium-Scale start-up that has been helping women across Latin-America to get advice in skincare. Emma had a great business model in place, but they wanted to expand and acquire new customers
Many women in Latin-America live in remote areas where there is no access to professional help in skin care advice. Many people go to google, but the results can be really scary when you press google images. Emma has been a Medium-Scale start-up that has been helping women across Latin-America to get advice in skincare. Emma had a great business model in place, but they wanted to expand and acquire new customers
The idea:
Along with a growth hacking team, we decided to create 15 different video formats and test online, get data insights and then we adjusted the winner videos to have the greatest results in social media. After 4 months, we were able to bring in traffic drastically across all platforms and have very positive results by bringing new acquired customers 20% sales growth.
Along with a growth hacking team, we decided to create 15 different video formats and test online, get data insights and then we adjusted the winner videos to have the greatest results in social media. After 4 months, we were able to bring in traffic drastically across all platforms and have very positive results by bringing new acquired customers 20% sales growth.
